Chili’s and Tecovas Team Up on Novelty Cowboy Boots in a Bid for Virality
As casual dining faces major headwinds, Chili’s is tapping into a Texas boot maker’s fashion credibility, hoping viral marketing can help it find a new audience.
As casual dining faces major headwinds, Chili’s is tapping into a Texas boot maker’s fashion credibility, hoping viral marketing can help it find a new audience.
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