Ethos Shares Rally 4% on Opening a New Store 

Shares of Ethos Ltd rallied 4% on 6 January after the company announced the opening of a new Ethos Watch Boutique in Ranchi.

In its regulatory filing, the company said, “We are pleased to inform you that Ethos Limited (“the Company”) has inaugurated a new Ethos Watch Boutique located at Ground Floor, Nucleus Mall, Circular Road, Lalpur, Ranchi, Jharkhand-834001.”

The company said the new boutique will expand its luxury brand portfolio and strengthen its footprint in one of India’s key high-end retail destinations. Through this launch, the company aims to bring some of the world’s most exclusive watch brands closer to India’s discerning buyers, aligning with its strategy of offering premium and immersive luxury experiences, as noted in the filing.

With the Ranchi opening, Ethos has increased its retail network to 88 boutiques across the country.

Earlier in December, the company also opened an Exclusive Brand Boutique for TUDOR in Gurugram.

Ethos Watches operates India’s largest network of luxury watch boutiques, with more than 80 stores spread across 26 cities and a portfolio of over 70 premium and luxury watch brands. As an authorised retailer, the company focuses on authenticity and official brand warranties, while actively safeguarding customers against issues such as counterfeit, smuggled, or refurbished watches. 

Ethos also runs Ethos Watch Care, which offers after-sales service and repair support for over 70 global luxury watch brands through specialised teams and service centres across multiple cities.

At 2:01 pm, the shares of Ethos were trading 1.44% higher at Rs 2,993.90 on NSE.

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