From cricket to commerce: Steve Waugh bets on India's $5 bn premium market with Australia Essence launch
Australia Essence, co-founded by cricket icon Steve Waugh and Tim Thomas, has entered India with nine premium brands across food, wellness, and lifestyle. The venture, targeting a AUD 500 million opportunity within India’s $5 bn premium market, aims to deepen economic and cultural ties between the two nations, riding on the country’s fast-growing premiumisation wave.
Australia Essence, co-founded by cricket icon Steve Waugh and Tim Thomas, has entered India with nine premium brands across food, wellness, and lifestyle. The venture, targeting a AUD 500 million opportunity within India’s $5 bn premium market, aims to deepen economic and cultural ties between the two nations, riding on the country’s fast-growing premiumisation wave.
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