Govt may raise print ad rates by 26%; changes for radio, TV, DTH in progress
The government is implementing measures to safeguard conventional media from new platform disruptions. Advertisement rates for print media will rise by 26%, with reforms also targeting radio regulations, television rating distortions, and DTH sector optimization to ensure a level playing field for traditional outlets.
The government is implementing measures to safeguard conventional media from new platform disruptions. Advertisement rates for print media will rise by 26%, with reforms also targeting radio regulations, television rating distortions, and DTH sector optimization to ensure a level playing field for traditional outlets. What's Your Reaction?
