Guns, Jeans, and Republican: How Syndey Sweeney became MAGA's new muse – and a Conservative icon

In an era where even a sneeze can be interpreted as a political statement, Sydney Sweeney has become the conservative darling of the year—without attending a single rally or issuing a single press release. The star of Euphoria and The White Lotus has, quite by accident, become a MAGA icon. All it took was a leaked Republican voter registration, a denim ad campaign misread as a white supremacist dog whistle, and a shooting range video that could’ve doubled as NRA propaganda. Welcome to 2025, where political identity is crafted less by what you say, and more by which side claims you.

Aug 3, 2025 - 12:30
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Guns, Jeans, and Republican: How Syndey Sweeney became MAGA's new muse – and a Conservative icon
In an era where even a sneeze can be interpreted as a political statement, Sydney Sweeney has become the conservative darling of the year—without attending a single rally or issuing a single press release. The star of Euphoria and The White Lotus has, quite by accident, become a MAGA icon. All it took was a leaked Republican voter registration, a denim ad campaign misread as a white supremacist dog whistle, and a shooting range video that could’ve doubled as NRA propaganda. Welcome to 2025, where political identity is crafted less by what you say, and more by which side claims you.

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