India emerges as key growth market for Konami’s eFootball after 2025 campaign
India currently has over 500 million gamers, with nearly 90 per cent accessing games via smartphones, according to industry estimates. With a large portion of the audience under the age of 25, Konami has positioned eFootball primarily as a mobile-first product in the country, aligning its marketing and in-game experiences accordingly.
India currently has over 500 million gamers, with nearly 90 per cent accessing games via smartphones, according to industry estimates. With a large portion of the audience under the age of 25, Konami has positioned eFootball primarily as a mobile-first product in the country, aligning its marketing and in-game experiences accordingly.
What's Your Reaction?
