Fashion

Jean Paul Gaultier, Schiaparelli and the Rise of Viral Meme Couture

For designers like Duran Lantink of Jean Paul Gaultier, Robert Wun and Viktor&Rolf, it’s not a hit if it doesn’t go viral.

Kartavya NewsKartavya News
Jul 10, 2026 - 09:30
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Jean Paul Gaultier, Schiaparelli and the Rise of Viral Meme Couture
For designers like Duran Lantink of Jean Paul Gaultier, Robert Wun and Viktor&Rolf, it’s not a hit if it doesn’t go viral.
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