The Rise And Fall Of Nirma: How A Household Name Lost Its Shine
Nirma - a 1990s household name - declined post-liberalisation due to competition from Ariel and Surf Excel, outdated formulas, and failed advertising shifts.
Nirma - a 1990s household name - declined post-liberalisation due to competition from Ariel and Surf Excel, outdated formulas, and failed advertising shifts.
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