Honasa Consumer Shares Surged 5% on Acquiring BTM Ventures 

Shares of Honasa Consumer Ltd were trading almost 5% higher on 12 December after the company announced acquiring a 95% stake in BTM Ventures at an enterprise value of Rs 195 crore. 

The parent company of the men’s grooming brand Reginald Men, BTM Ventures Pvt. Ltd., was purchased by Honasa Consumer. In line with Honasa’s values, the company provides a high-end selection of men’s personal care products, with a particular emphasis on sunscreen and serums.

According to the firm, the acquisition supports Honasa’s strategic development into the rapidly expanding men’s personal care market and expands its footprint in South India, which accounts for the majority of Reginald Men’s income. 

During the 12-month period from November 2024 to October 2025, Reginald Men generated over Rs 70 crore in revenue with nearly 25% Ebitda. According to a document, Honasa would purchase a 95% share through a secondary purchase at an enterprise value of Rs 195 crore.  After a year, the remaining 5% will be purchased using predetermined valuation standards.

Because of its multipurpose product positioning and simple, minimal packaging, the brand has quickly achieved organic traction. According to the statement, its Helios Moisturising Sunscreen is presently the most popular sunscreen for males on Google in India, indicating high customer demand.

At 3:30 pm, the shares of Honasa Consumer closed 2.03% higher at Rs 261.50 on NSE.

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