How Absolut Pitched Itself as the Gay Vodka
The Swedish liquor brand Absolut began its courtship of gay consumers with a 1981 print ad. “We were the Pied Piper in magazines,” one executive recalled.
The Swedish liquor brand Absolut began its courtship of gay consumers with a 1981 print ad. “We were the Pied Piper in magazines,” one executive recalled.
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