How Pro Kabaddi League reimagined a grassroots sport for prime-time India
PKL, incepted in 2014, has grown by leaps and bounds over the last decade, growing both laterally – in terms of expansion of teams, and vertically, with player salaries increasing on the back of a robust broadcast partner in Star Sports, right from the very beginning.
PKL, incepted in 2014, has grown by leaps and bounds over the last decade, growing both laterally – in terms of expansion of teams, and vertically, with player salaries increasing on the back of a robust broadcast partner in Star Sports, right from the very beginning.
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