Rural demand sees revival as incomes rise: Nabard survey

Rural India's economic health is booming, with 80% of households reporting increased consumption and 67.3% of income now dedicated to spending. A significant 42.2% saw income growth, and optimism for the next year is at its highest since September. Capital investment has also surged, driven by strong consumer demand and income gains, not credit issues.

Dec 12, 2025 - 07:30
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Rural demand sees revival as incomes rise: Nabard survey
Rural India's economic health is booming, with 80% of households reporting increased consumption and 67.3% of income now dedicated to spending. A significant 42.2% saw income growth, and optimism for the next year is at its highest since September. Capital investment has also surged, driven by strong consumer demand and income gains, not credit issues.

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