The Subtle Marketing Move Behind Justin Bieber’s Grammys Boxers

The singer, who was nominated for four Grammys, performed at the award show in nothing but sparkly lavender shorts and socks.

Feb 2, 2026 - 23:30
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The Subtle Marketing Move Behind Justin Bieber’s Grammys Boxers
The singer, who was nominated for four Grammys, performed at the award show in nothing but sparkly lavender shorts and socks.

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