Puma's long slide: The rise and fall of a German sports icon

Puma, founded by Rudolf Dassler in Herzogenaurach, faces challenges as Anta acquires a major stake to revive the brand, aiming to close the gap with Adidas and boost success in China.

Feb 2, 2026 - 21:30
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Puma's long slide: The rise and fall of a German sports icon
Puma, founded by Rudolf Dassler in Herzogenaurach, faces challenges as Anta acquires a major stake to revive the brand, aiming to close the gap with Adidas and boost success in China.

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