Tim Cook’s Legacy Is Turning Apple Into a Subscription

The soon-to-exit Apple CEO went all in on services. Now, the incoming CEO, John Ternus, will need to embrace the AI era.

Apr 22, 2026 - 08:30
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Tim Cook’s Legacy Is Turning Apple Into a Subscription
The soon-to-exit Apple CEO went all in on services. Now, the incoming CEO, John Ternus, will need to embrace the AI era.

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