Water Breaks, But Make It Commercial: FIFA Opens Door To Ads During 2026 WC Matches
FIFA's 2026 World Cup will have "hydration breaks" for player welfare, pausing each half around the 22-minute mark. Only FIFA sponsors can advertise during these breaks.
FIFA's 2026 World Cup will have "hydration breaks" for player welfare, pausing each half around the 22-minute mark. Only FIFA sponsors can advertise during these breaks.
What's Your Reaction?
