Will financial wellness be the next frontier for Indian fintech after UPI?

A clutch of startups is now seen building what they call financial wellness platforms, products designed not to sell financial instruments but to improve a user’s overall financial health and it’s finding traction

Mar 8, 2026 - 15:30
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Will financial wellness be the next frontier for Indian fintech after UPI?
A clutch of startups is now seen building what they call financial wellness platforms, products designed not to sell financial instruments but to improve a user’s overall financial health and it’s finding traction

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