From cinema to content: The rise of Indian influencers at Cannes Film Festival

As Indian digital creators become more visible than Indian cinema at Cannes, a debate is raging over who belongs on the red carpet — and who gets to decide

May 23, 2026 - 01:30
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From cinema to content: The rise of Indian influencers at Cannes Film Festival
As Indian digital creators become more visible than Indian cinema at Cannes, a debate is raging over who belongs on the red carpet — and who gets to decide

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