Why Young People in China Are Buying Feelings

Young people in China are increasingly anxious about the future and spending on feel-good experiences and products that provide “emotional value.” A companion hiker and cosplayer show what it’s like to be part of this booming consumer market.

Jul 15, 2026 - 04:30
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Young people in China are increasingly anxious about the future and spending on feel-good experiences and products that provide “emotional value.” A companion hiker and cosplayer show what it’s like to be part of this booming consumer market.

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