OpenAI Abandons ‘io’ Branding for Its AI Hardware

A court filing in a trademark lawsuit reveals OpenAI won't use the name “io” for its AI hardware device, which isn't expected to ship until 2027.

Feb 10, 2026 - 11:30
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OpenAI Abandons ‘io’ Branding for Its AI Hardware
A court filing in a trademark lawsuit reveals OpenAI won't use the name “io” for its AI hardware device, which isn't expected to ship until 2027.

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